Brewery Advertising Is Our Passion

Your quality beer can and brewery advertising collection deserves the experience, focus and targeting that only Morean Auctions offers.   Other, more generalized auctions, do a very good job auctioning, buy may lack the experience and connections in the Breweriana industry to properly market and place your quality beer cans and breweriana.  Morean has over 20 years of unmatched experience handling major brewery advertising collections and commanding record-breaking prices. These are some of the best collections in the world, all handled by Morean:

  • Jonathon Bussey Beer Cans and Breweriana Collection, Nebraska
  • Gordon Engeldenger Breweriana Collection, Wisconsin
  • Rus Hammer New Hampshire Breweries Collection, New Hampshire
  • John Hutchison Rhode Island Brewery Advertising Collection, Rhode Island
  • Robert Kates Beer Can Collection, Ohio
  • Jeffrey King New England Brewery Advertising Collection, Massachusetts
  • Kevin Lilek Instrucitonal Can and Beer Advertising Collection, Illinois
  • Bob McCoy Crowntainer, Cone Top and Instructional Flat Top Collection, Indiana
  • Hugh McMurtery Brewerery Advertising Collection, Massachusetts
  • Robert Skalla Beer Can and Breweriana Collection, Indiana
  • Rick Poore Beer Advertising and Can Collection, Maine
  • Lou Sorrachi Breweriana and Beer Can Collection, Connecticut
  • David & Jane Stark Beer Can Collection, Illinois
  • Chick Runge Beer Can and Breweriana Collection, Colorado
  • David McCaslin Beer Can and Brewery Advertising Collection, Connecticut
  • Gene Judd Beer Can and Breweriana Collection, Indiana
  • Jim Hearn Rare Can Collection

Of course, our marketing outreach includes custom website SEO landing pages, email and social and commercial media campaigns.  More importantly, it gives your collection access to our loyal customers.

Whether you are a collector or someone handling a large estate, we want to work with you to realize the maximum value for single items or entire collections.

Be prepared to email ( or call, or text (617-448-2300) photos if possible.  The more information we have about your property, the better we can assist you.

We Make House Calls

You don’t have to bring your large collection to us – we’ll come to you. For large and significant collections, we will arrange a time to visit your home and view your property in person. To assess the rarest pieces or objects of exceptionally high quality, we will travel worldwide.

Although a house call is free of charge and you are under no obligation to consign, we take it on good faith that you are open to selling or consigning your objects of value. After hearing the appraiser’s verbal opinions, or auction estimates, you may decide which items to consign.

The Consignment Process

If your estate, collection or item has been accepted on consignment, congratulations! You are in the company of leading experts who will guide you through the consignment and auction process in a professional way.

1. Mail or Transport

If a few items, we will advise you of the best methods to package and post.  With years of experience handling valuable antiques and breweriana, we also can pack and transport your collection with the utmost of care and attention.

2. Sign a Consignment Contract

Review your contract carefully before signing. It contains important information on how the auction process works and also outlines the commission rate and fees that you will be charged.

For objects of high value, your contract may contain a reserve, or a minimum price at which the item can sell. We encourage most items at Morean Auctions to be offered without a reserve. This can work to your advantage since starting the bidding at a low price will often inspire more bidders to join in. Bidder competition is essential to earning a higher final hammer price.

3. Photography, Catalogs, and Marketing

We take special care to place your pieces in the most appropriate auctions. We may divide large, diverse collections and estates in order to strategically assign items to multiple upcoming auctions. We may place similar items together in order to attract a higher number of passionate, motivated buyers in a certain niche.

For collections of exceptional merit or value, Morean Auctions offers personalized auction services including a separate catalog or auction dedicated exclusively to your collection. We also create custom website landing pages and marketing campaigns for featured collections.

Working with us means worldwide exposure and thoughtful, targeted marketing. This level of commitment and dedication to earning you the maximum value for your consignments takes time. We research and catalog your material, take high quality photographs, publish an online and/or print auction catalog, and we plan advertisements, events, and outreach around the auction. This outreach includes email and social media campaigns, a press release, and a dedicated landing page on our website for each auction. High quality photographs and descriptions of your items will appear in the online auction catalog on search engine optimized pages.

4. Sold!

You can check prices realized by watching from the audience if a live event, following on your computer when the hammer falls, or seeing the prices realized on our website. We report two results: a hammer price and the price realized, which equals the hammer price plus buyer’s premium. Your payment is calculated from the hammer price.

In the event that your item does not sell, we understand and share your disappointment. Markets are unpredictable, and the auctioneer sometimes has to make the strategic decision to pass a lot rather than sell it for less than its value. In this situation, you may choose to offer the lot again in a future auction, or you may wish to have your property returned to you. Charges may apply for returned items.

Chances are, your property sold. Congratulations! Expect to receive your payment within 30 days after the auction. You will be paid separately for each auction in which your property was featured.

Dan Morean, Esq., MA Auctioneer Lic #03322, Member