Old Style Heilemans Beer Mock Label Prototype Flat Top

Reference: n/a
Brewery: G. Heileman Brewing Co., La Crosse, Wisconsin
Manufacturer/Plant: Continental Can Co.
Date of manufacture: circa 1960s
Canning Code: n/a
Contents/Type: 12 oz
Condition/Comments: Unlisted concept can. Can is wrapped in a paper label onto which an artists reimagined shield concept has been applied. The new concept depicts the Old Style shield in brown instead of blue and a marbled logotype instead of solid white, all with a ribbon atop. Text in the red triangle states simply Pure Genuine instead of the wordier text found on production cans. The can beneath the label is a circa 1960 Budweiser flat top. For more info or questions regarding this lot contact Dan via email.

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