New Life Beer 1930s Reverse-Painted Glass and Cardboard Sign RARE

Business Name: Goenner & Co. Brewers, Johnstown, Pennsylvania
Manufacturer/Plant: Unknown
Date of manufacture: circa 1930s
Condition/Comments: Rare sign from Goenner promoting the New Life Premium Beer brand. Cardboard backing on this sign shows moisture damage, with warping, loss, splits and wrinkling. This is true in both the black and gold areas though the gold is still bright and shiny. The reverse painted white is bright and clear and fully adhered to the glass. The red shows some separation in both the lettering and bottom. Sign is 14-1/2 w x 10-1/2 h including its original chromed frame. Framed size is 20 w x 15-1/4 h. All items are original unless otherwise noted. For questions, feedback, or to sell a similar item contact Dan via email.

Beer Cans

Breweriana

Auctions

Sell Your Items

Morean Breweriana