February 2017 Belcher Breweriana Auction
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This lot is closed for bidding. Bidding ended on 2/18/2017

American Brewing Ass'n., Houston, Texas

Image dimension is 14.5” x 18.5”

Date of Manufacture: circa 1894 to 1910

Some lithographs are striking and bold, this one is just plain gorgeous. The portrayal of the little girl, wearing a pale blue dress with a large pink bow in front and with light blue shadowing surrounding her perfectly compliments her angelic expression. Although it may not be an image typically associated with beer, it is a beautiful advertisement.

The condition of this Texas lithograph is outstanding with no significant flaws. It has been professionally cleaned and conserved by Joel Oppenheimer, Inc. The frame is original and is itself a work of art, with very detailed gesso and colors that provide a darker brown at the border of the image, lightening to beige at the edges of the frame.

The American Brewing Association was founded by Adolphus Busch in Houston, Texas and operated between 1893 and 1918. The first product was introduced in 1894 and in 1897 a brewery advertisement featured two brands of beer – “Dixie Pale” and “Hackerbrau” with the cost stated to be $1.00 for 12 pint bottles.

In terms of rarity, while several partial or off-grade examples have surfaced, no other examples are known to us in similar condition with the original frame.

Dixie Pale Beer Pre-Prohibition Litho
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